“BLESSED ARE THE CRACKED, FOR THEY SHALL LET IN THE LIGHT.”
is a philosophy that lies at the very heart of our creations. “Aroka” which is Sanskrit for light shining through woven cloth, is like a celebration of the myriad imperfections and spaces in our soul for they also make us who we are. We want you to wear your memories and dreams. And memories – they’re not perfect. There’s love and happiness, but there’s also confusion and despair. We often make the mistake of thinking there’s something wrong with that. At Aroka, we believe the opposite. There is beauty in imperfection. Flaws are what make us fly.
The Brand
AROKA is a ready-to-wear luxury fashion brand, an ode to femininity, individuality, minimalism and modernity.
The label works with fabrics that feel extremely luxurious and the meticulous design transforms each piece into a work of wearable art.
There is a strong focus on inclusivity and customizing sizes to fit every beautiful body.
Each collection is an exploration of how clothing can transcend the human form and become a statement of self-expression, a reflection of the times we live in, and a reminder of the power we hold in curating our own identities.
In many ways, therefore, AROKA is continuously reimagining the way we show up for ourselves.
Designer's Biography
Born in 1992 and brought up in Mumbai, Shweta Agarwal spent her childhood admiring her mother’s chic fashion sensibilities and her grandmother’s finesse in crafts. She grew up witnessing the magic of weaves at her grandfather’s textile factory. Such scenes instilled in her a great love for art and fabrics and she went on to study fashion design at the prestigious Istituto Marangoni in Milan, Italy.
In 2019, she founded AROKA and immediately achieved great appreciation for her minimal, feminine and artistically designed womenswear. The lightness, the elevated designs and the expertise with which she manipulates the pattern of the textiles are the main characteristics of her collections.
For Shweta, it is imperative that her brand abides by ethical fair trade practices and enables artisans in India to showcase their skills to the larger world audience. As a result, each piece is made with attention to detail in a slow rhythmic period of time.
It is a matter of pride to have been featured in 20+ leading newspapers and magazines like Elle, Vogue, Harper's Bazaar for her designs, values and campaigns. She has worked with 200+ artisans throughout the country and expanded AROKA through 15+ multi designer stores in India, USA, UK, Bahrain and Singapore.