“Āroka” which means light shining through woven cloth, is essentially a celebration of the imperfect. When we think clothes, we think emotions.

Our clothing reworks the basics, mixes materials and styles to reveal the part of us that is always unraveling. This creates a beautiful tension between traditionality and sophistication in of each of our garments. Exaggerated silhouettes. Layered textures. Raw, handwoven fabrics. You’ll find a distressed look scattered through our collections.

Comfort and style go hand in hand in Āroka’s Co-Exist Summer collection. Stitching together handwoven cotton and muslin jamdani and handpainted chintz printed fabrics full of heart, to bring you garments that reflect the Soul of India.