FEATURED PRODUCTS
“Āroka” which means light shining through woven cloth, is essentially a celebration of the imperfect. When we think clothes, we think emotions.
Our clothing reworks the basics, mixes materials and styles to reveal the part of us that is always unraveling. This creates a beautiful tension between traditionality and sophistication in of each of our garments. Exaggerated silhouettes. Layered textures. Raw, handwoven fabrics. You’ll find a distressed look scattered through our collections.
Comfort and style go hand in hand in Āroka’s Co-Exist Summer collection. Stitching together handwoven cotton and muslin jamdani and handpainted chintz printed fabrics full of heart, to bring you garments that reflect the Soul of India.
WHAT THEY SAY ABOUT US
22
Jan
/əˈnɒm(ə)li/
(n.) something that deviates from what is standard, normal, or expected.
We’re going to start at the beginning - travel back in time and relearn...
13
Jan
Different cultures at different times discovered the unconventional beauty that is tie & dye. The most recent being the countercultural movement of the 60s and 70s, the ancient African tribes have worn...
31
Dec
It’s been a tough year to endure; one marked with turmoil, negativity and a lot of uprising. But amidst it all, there’s also been a surge in awareness around causes to care...
