Āroka" is the light that shines through a woven cloth in Sanskrit, its conceptual meaning inevitably tied to its artistic identity and Indian connect.

Co-founded in 2019 by Shweta & Karan, Āroka's collections feature contemporary silhouettes that are elevated with intricate craft-based surface textures such as ruching, hand-smocking, block printing, and innovative embroidery. The brand intertwines art, emotions & commentaries on social constructions while being led by the ethics of fair-trade and conscious fashion.

Destined to be a part of your forever wardrobe, each piece is designed to celebrate the dualities of masculine and feminine, softness & structure, and vintage & contemporary - while staying true to our signature techniques that are rooted in the legacy of Indian craftsmanship. There's an unmistakable sense of timelessness sewn into the pieces. You'll find glimpses of everything from retro nostalgia to modern versatility for creating your personal style, unique to your own self-expression.