ĀROKA JOURNAL

Finding Calm Amidst the Festive Frenzy
Embracing Self-Care During the Holiday Season

How Independent Fashion Brands Can Uplift the LGBTQIA+ Community Beyond Pride Month
In a world where fashion is a powerful tool for self-expression, it is imperative that fashion houses in India recognize the essential nature of uplifting the LGBTQIA+ community in a country that s...

NO BRAS, NO BURDEN
Acknowledging the truth, especially when it goes against what we believe or have been taught, can be a difficult and uncomfortable process. But ultimately, it is a necessity for growth and liberation.

Express Yourself: Wardrobe that fits all styles
Fashion has always been a way for people to express their personalities and individuality. Clothing can help us feel confident, empowered, and comfortable in our own skin. We at Aroka understand th...

An Homage to BLINK – the Collection that Taught Us to Learn & Let Go.
As we prepare for something new amidst the changing seasons, we look back at what BLINK meant to us, and how its essence will carry on in all that we pursue.

Aroka Journal
Carving a Niche for Curves & Contours
Caught in between a paradigm shift, let’s take a deeper look at why does size inclusivity and representation in fashion matter. We may sound like a repetitive echo that refuses to fade away, but th...