Aroka Journal

Wedding season has its own rhythm, one part celebration, one part anticipation. Somewhere between the mehendi and the wedding day itself, the engagement party often becomes the evening where it all...

An evening wardrobe doesn't need a dress for every invitation. A few considered pieces, chosen for how well they layer and repeat, can carry you through most evenings the calendar sends your way.Th...

A birthday deserves more than the expected. It calls for something considered, something that feels personal, beautiful, and made for the moment. A designer dress does just that. It becomes part of...

The same outfit repeats itself too often, not for lack of options but for lack of ease. What if a single garment carried the same weight as an entire look, from cocktail hour to a celebration? That...

Embracing Self-Care During the Holiday Season

In a world where fashion is a powerful tool for self-expression, it is imperative that fashion houses in India recognize the essential nature of uplifting the LGBTQIA+ community in a country that s...

Acknowledging the truth, especially when it goes against what we believe or have been taught, can be a difficult and uncomfortable process. But ultimately, it is a necessity for growth and liberation.

Fashion has always been a way for people to express their personalities and individuality. Clothing can help us feel confident, empowered, and comfortable in our own skin. We at Aroka understand th...

As we prepare for something new amidst the changing seasons, we look back at what BLINK meant to us, and how its essence will carry on in all that we pursue.

Caught in between a paradigm shift, let’s take a deeper look at why does size inclusivity and representation in fashion matter. We may sound like a repetitive echo that refuses to fade away, but th...

With a rich history documented since 300 BC, the ancient form of art and technique and  is predominant in our Anomaly collection. The colours and patterns remind us of our anomalies and our uniqune...

Exploring the energy of our bodies, the collection weaves an essence of realization into each fabric, projecting and encouraging to embrace our anomalies.

The interlacing of art and fashion has created the most imaginative and emotive pieces historically. Finding our inspiration while designing our contemporary collection VOID made us feel more liber...

In lieu of yet another Labour Day that arrived under the grip of Covid 19, we embarked on an initiative to generate work and income for our hardworking artisans. The proceeds were given to Dastkar,...