ĀROKA JOURNAL — blog

Caught in between a paradigm shift, let’s take a deeper look at why does size inclusivity and representation in fashion matter. We may sound like a repetitive echo that refuses to fade away, but that is precisely what tells us that this movement has been long overdue.

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With a rich history documented since 300 BC, the ancient form of art and technique and  is predominant in our Anomaly collection. The colours and patterns remind us of our anomalies and our uniquness that make us distinct and exceptional.

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Exploring the energy of our bodies, the collection weaves an essence of realization into each fabric, projecting and encouraging to embrace our anomalies.

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The interlacing of art and fashion has created the most imaginative and emotive pieces historically. Finding our inspiration while designing our contemporary collection VOID made us feel more liberated to speak our truth and to push our boundaries as creators.

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In lieu of yet another Labour Day that arrived under the grip of Covid 19, we embarked on an initiative to generate work and income for our hardworking artisans. The proceeds were given to Dastkar, a society that aims to improve the economic status of Indian artisans.

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